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Louwman Mercedes-Benz becomes mobility partner of Poederbaas and partner of the NK/BK Freeride

Poederbaas, the leading winter sports brand, has announced a partnership with Louwman Mercedes-Benz. Louwman will not only become Poederbaas's official mobility partner but also a partner of the Dutch/Belgian Freeride Skiing and Snowboarding Championships, organized by Poederbaas.
The Poederbaas team regularly travels to the most beautiful snow locations to test new products, organize events, and create content for their enthusiastic customers. Choosing Mercedes-Benz as a mobility partner guarantees them safety, comfort, and reliability in the most challenging conditions. Thanks to Louwman Mercedes-Benz's top models, which excel in performance and technology, Poederbaas can fully focus on their core activity: creating unforgettable winter sports experiences.

In addition, Louwman Mercedes-Benz will provide prize money for the winners of the NK/BK Freeride, further strengthening the collaboration. Louwman's commitment aligns with their strategy to connect Mercedes-Benz's active and sporty image with the winter sports community while reaching a younger, adventurous audience.

Why Louwman Mercedes-Benz chose Poederbaas
Tommy Derks, director of Mercedes-Benz at Louwman, explains why his company chose Poederbaas: "Poederbaas represents everything Mercedes-Benz stands for: adventure, performance, and quality. The brand appeals to a young, dynamic target group that shares our brand's values. Moreover, the collaboration perfectly fits our ambition to support the winter sports community and connect it with our premium vehicles. We are proud to collaborate with such an innovative and passionate brand as a mobility partner and sponsor of the NK/BK Freeride."

About Poederbaas
Poederbaas is an innovative winter sports brand that focuses on the modern winter sports enthusiast. The brand offers a wide range of products for the sporty and adventurous consumer.

About Louwman Mercedes-Benz
Louwman Mercedes-Benz, with 10 branches in the Netherlands, is an official Mercedes-Benz dealer for passenger cars, vans & trucks. Last year, Louwman Mercedes-Benz was voted the best Mercedes-Benz dealer in the Netherlands for 2023. Louwman Mercedes-Benz is part of the renowned Louwman Dealer Group.

For more information:
Wisse Mewiss
Co-Owner Poederbaas International B.V.
E-mail: wisse@poederbaas.com

Tommy Derks
Director Louwman Mercedes-Benz
E-mail: tommy.derks@louwman.nl

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